An Overview of CRM Adoption and Implementation Strategy in China
نویسندگان
چکیده
Despite the rapid growth of customer relationship management (CRM) adoption in the global information technology (IT) market, CRM adoption in China has yet to realize a number of challenges during its inchoate stage. The reality of implementation challenges brings the impulsion of CRM adoption away with an early belief that this technology weapon will easily make great profits from a new-fashioned way of relationship management. For the sake of better understanding the huge China market, this paper provides an overview of CRM adoption in China. It suggests that CRM adoption should not only be considered as a software application, but also integrates people, strategy, process, and technology in an enterprisewide scale. This paper also offers corresponding implementation strategies according to the challenges in CRM adoption in China.
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